1. Identification
  2. Internet Privacy & Cookies Policy
  3. Preorders
  4. Product Information
  5. Price of products and payment
  6. Delivery
  7. Withdrawal
  8. Discretionary Returns
  9. Social Media
  10. Conclusion

1. Identification

Welcome to the Novo Website, (the “website) which is provided by Novo Innovations Ltd (“Novo). We are registered in the UK under company number 10506977 and with our registered office at Westwood Way, Westwood Business Park, Coventry, CV4 8LG, United Kingdom. Our VAT number is[].

2. Internet Privacy & Cookies Policy

This website is the property of Novo Innovations Ltd. We take the privacy of all visitors to this Website very seriously and therefore set out in this privacy and cookies policy our position regarding certain privacy matters and the use of cookies on this Website.

This policy covers all data that is shared by a visitor with us whether directly via or via email. This policy been created by the internet marketing experts at Surge Digital on our behalf, and is occasionally updated by us so we suggest you re-review from time to time.

This policy provides an explanation as to what happens to any personal data that you share with us, or that we collect from you either directly via this Website or via email.

Certain businesses are required under the data protection act to have a data controller. For the purpose of the Data Protection Act 1998 our data controller is Tom Timothy and can be contacted via email at

Information we collect
In operating our Website we may collect and process the following data about you:

Details of your visits to our Website and the resources that you access including, but not limited to, traffic data, location data, weblog statistics and other communication data.

Information that you provide by filling in forms on our Website, such as when you register to receive information such as a newsletter or contact us via the contact us page.

Information provided to us when you communicate with us for any reason.

Use of cookies
On occasion, we may gather information about your computer for our services, and to provide statistical information regarding the use of our Website to our advertisers.

Such information will not identify you personally, it is statistical data about our visitors and their use of our site. This statistical data does not identify any personal details whatsoever. It is used by us to analyse how visitors interact with the Website so that we can continue to develop and improve this Website.

We may gather information about your general Internet use by using a cookie file that is downloaded to your computer. Where used, these cookies are downloaded to your computer automatically.  This cookie file is stored on the hard drive of your computer as cookies contain information that is transferred to your computer’s hard drive. They help us to improve our Website and the service that we provide to you.

All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access particular areas of our Website.

Any advertising featured on this Website may also incorporate cookies, over which we have no control. Such cookies (if used) would be downloaded once you click on advertisements on our Website.

For more information on cookies you can read the guidance at All About Cookies.

Use of your information
The information that we collect and store relating to you is primarily used to enable us to provide our services to you. In addition, we may use the information for the following purposes:

To provide you with information requested from us relating to our products or services and to provide information on other products which we feel may be of interest to you if you have consented to receive such information.

To meet our contractual commitments to you.

To notify you about any changes to our Website, such as improvements or service/product changes, that may affect our service.

If you are an existing customer, we may contact you with information about goods and services similar to those which were the subject of a previous sale to you.

We may use your data, or permit selected third parties to use your data, so that you can be provided with information about unrelated goods and services which we consider may be of interest to you. We or they may contact you about these goods and services by any of the methods that you consented to at the time your information was collected.

If you are a new customer, we will only contact you or allow third parties to contact you only when you have provided consent and only by those means you provided consent for.

If you do not want us to use your data for ourselves or third parties you will have the opportunity to withhold your consent to this when you provide your details to us on the form on which we collect your data.

Please be advised that we do not reveal information about identifiable individuals to our advertisers but we may, on occasion, provide them with aggregate statistical information about our visitors such as your area of residence or age group.

Storing your personal data
We may transfer data that we collect from you to locations outside of the European Economic area for processing and storing. In addition, it may be processed by staff operating outside the European Economic area who work for us or for one of our suppliers. For example, such staff may be engaged in the processing and concluding of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all reasonable steps to make sure that your data is treated securely and in agreement with this privacy policy.

Data that is provided to us is stored on our secure servers. Details relating to any transactions entered into via our site will be encrypted to ensure its safety.

The transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically and the transmission of such data is entirely at your own risk. Where we have given you (or where you have chosen) a password so that you can access certain areas of our site, you are responsible for keeping this password confidential.

Disclosing your information
Where applicable, we may disclose your personal information to any member of our group. This includes, where applicable, our subsidiaries, our holding company and its other subsidiaries.

We may also disclose your personal information to third parties:

  • Where we sell any or all of our business and/or our assets to a third party.
  • Where we are legally required to disclose your information.
  • To assist fraud protection and minimise credit risk.

Third party links
You might find links to third party websites on our Website. These websites should have their own privacy policies which you should check. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.

Access to information
The Data Protection Act 1998 gives you the right to access the information that we hold about you. Please note that any demand for access may be subject to payment of a fee of £10 which covers our costs in providing you with the information requested. Should you wish to receive details that we hold about you please contact us using the contact details below.

Contacting us
We welcome any queries, comments or requests you may have regarding this policy please do not hesitate to contact us at

If you would prefer to write to us then our contact address is [add address details]

3. Preorders

Any products available for pre-order are not offered for sale by Novo. Your placement of a pre-order does not create a contract for sale.

A pre-order is an order you place prior to the official release date of a product. You place a pre-order by entering all your details as if you were ordering the item, but you will neither receive the item nor be charged at this time. Your account will be debited when we're ready to deliver your item. At that time, you will receive a reminder email before you are charged and can modify your payment and delivery information.
By placing a pre-order for a Product that is not yet available for sale, you make an offer to Novo to purchase the Product subject to these Terms & Conditions. Novo will obtain an authorisation from your bank or credit card company without a charge. Your account will be debited when we're ready to deliver your item. At that time, you will receive a reminder email before you are charged and can modify your payment and delivery information.

You may cancel your offer to purchase Products thirty days (30) prior to shipment and you will not be charged.

Later, when the Product is offered for sale, Novo may accept your offer to purchase Products subject to these Terms & Conditions. At that time, Novo will debit your account based on the payment card you provided and ship your Product. Novo may obtain an additional authorisation from your payment card company to confirm the necessary funds are available to purchase the Products requested.

To take pre-orders, Novo is using our trusted third-party provider, Celery.

Novo reserves the right to refuse an order for any reason. Novo also reserves the right to cancel any pre-order, which we have already accepted. Should an accepted order be cancelled, Novo will notify you by email. However, Novo will not be liable for any other damage or costs.

4. Product information

Some of the Novo products you purchase will come with a manufacturer's warranty. For details of the applicable terms and conditions, please refer to the manufacturer's warranty provided with the Products in the box. It is likely each product may come with its own set of guarantee. A manufacturer's warranty is in addition to, and does not affect, your legal rights in relation to Products that are faulty or not as described. However, this warranty does not apply to any defect in the Products arising from: a) fair wear and tear; b) wilful damage, abnormal storage or working conditions, accident, negligence by you or by any third party; c) if you fail to operate or use the Products in accordance with the user instructions; or d) any alteration or repair by you or by a third party who is not one of our authorised repairers.

You accept to use our Products and Premium Plan at your own discretion and risk. You will be solely responsible for (and Novo disclaims) any and all loss, liability or damages resulting from your use of our products and/or Premium Service, including damage or loss to your air conditioner, heating systems, home, Product, other peripherals connected to the Product, computer, mobile device and all other items and pets in your home.

Unless explicitly promising a "guarantee," Novo does not guarantee or promise any specific level of energy savings or other monetary benefit from the use of a Product and/or Premium Plan or any feature of them.

Actual battery life may vary depending on a number of factors, including the configuration and usage of a Product. Novo gives no warranty regarding the life of the batteries used in any of its Products.

5. Price of products and payment

The prices of the Products will be as quoted on our site at the time you submit your order. Our prices include VAT. We take all reasonable care to ensure that the prices of Products are correct at the time when the relevant information was entered onto the system.

By providing a credit card or other payment method accepted by Novo, you represent and warrant that you are authorised to use the designated payment method and that you authorise us (or our third-party payment processor) to charge your payment method for the total amount of your order (including any applicable taxes and other charges). If the payment method you provide cannot be verified, is invalid or is otherwise not acceptable, your order may be suspended or cancelled. You must resolve any problem we encounter in order to proceed with your order.

Novo Premium Plan
The Novo Premium Plan is a subscription based plan. When you purchase our Premium Plan you agree that Novo is authorised to charge you an annual or recurring monthly fee depending on the billing cycle you choose (including any additional taxes). Your subscription will continue until you cancel it or the Premium Plan is discontinued or terminated.

You may cancel your Premium Plan at any time by logging into your online Novo Account. In the event that you cancel the Premium Plan, we will prorate (prorate) the refund for the period of time starting the day after cancellation of the Premium Plan until the end of your billing cycle.

Occasionally we may offer free trials of our Premium Plan for limited periods of time. If we offer you a free trial, the specific terms of your free trial will be provided at registration. We have no obligation to notify you when your free trial ends and we reserve the right to modify or terminate free trials at any time, without notice and at our sole discretion.

Availability and Pricing
All Products offered on the Store are subject to availability and we reserve the right to impose quantity limits on any order, to reject all or part of an order and to discontinue offering certain Products and/or Premium Plan without prior notice. Prices for the Products and Premium Plan are subject to change at any time, but these changes will not affect any order for Products you have already placed. In the event that we change the pricing for any Premium Plan you have purchased, we will give you advance notice of this change via email. After receiving this notice, you will be deemed to have accepted the change in pricing, unless you cancel your Premium Plan.

6. Delivery

Please note prices for the Products do not include shipping costs. Our delivery costs and methods are as described on our Website from time to time at the checkout. The estimated arrival or delivery date is not a guaranteed delivery date for your order. Refused deliveries will be returned to our warehouse. It may take up to 45 days for the returned items to be identified as refused and processed for a refund (although this does not affect your rights under section 8 below).

The Products available on our website are for use by residents of The United Kingdom, Ireland, Spain, Italy or France, AS APPLICABLE.  All safety warnings, information, instructions, packaging, in-box materials, mobile apps and support services are provided in English but for certain countries other language options maybe available at our discretion. You are responsible for complying with all applicable laws and regulations of the country for which the Product is destined. We are not liable or responsible if you break any such law.

7. Withdrawal

By placing the order through our Website you are generally entitled to withdraw from the contract. 

The withdrawal period in the case of delivery of devices shall be 14 days from the date on which you have received the product. If the order includes several devices, which will be delivered separately, the withdrawal period shall be fourteen days from the date on which you have taken possession of the last device. 

To begin the return process, you must inform us of your decision within the Cancellation Period by contacting us via email to and clearly stating your desire to return the Product. Once we have your cancellation request we will email you with specific instructions on how to return the product.

Novo shall only bear the cost of returning the goods if the Customer uses the return label provided by us. The return costs will not be refunded for any other type of return. Novo shall not be under any obligation to provide a return label. 

8. Discretionary returns

If a 30-day money-back guarantee has been agreed, Novo shall accept returns on a discretionary basis up to 30 days from receipt of the devices in addition to the statutory right of withdrawal pursuant to Section 7. 

This allows you to withdraw from the contract even after the end of the 14-day withdrawal period (see Section 7) by notifying Novo of the intent to return the goods within 30 days of receipt of the devices (the period starts on the day of delivery).

The acceptance of a discretionary return and the refund of any payments already made shall be conditional on the devices being sent back in full, undamaged, intact and in their original condition and packaging. If the returned equipment is damaged or incomplete, Novo reserves the right to refuse to refund the purchase price or to reduce the repayment amount. 

The statutory right of withdrawal (see Section 7) is not affected by compliance with conditions laid down in this Section 7 and remains independent of this. The statutory terms and conditions for the right of withdrawal shall apply exclusively until the end of the withdrawal period. 

We will process the refund due to you as soon as possible and, in any case, within 30 days from the date of receipt by Novo of the returned Product. The Product is not eligible for a refund after the 30-day period.

The (discretionary) return policy shall be without prejudice to any statutory warranty rights, which apply without limitation.

9. Social Media

To enter any social media competition run by Novo you agree to make a pre-order under the terms set out in Section 3. By entering any competition, you are indicating agreement to be bound by these terms and conditions. Only one entry will be accepted per person. Multiple entries from the same person will be disqualified. Closing date for entry will be clearly stated on the campaign itself. After this date the no further entries to the competition will be permitted. No responsibility can be accepted for entries not received for whatever reason.

Novo  reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to you as soon as possible.

Novo is not responsible for inaccurate prize details supplied to you by any third party connected with the competitions. The prize will be as stated on the competition page. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

Winners will be chosen at random by software, from all entries received and verified by Novo.

The winner will be notified by email and/or DM on Twitter/Facebook and/or letter within 28 days of the closing date. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

Novo will notify the winner when and where the prize can be collected / is delivered. Novo’s decision in respect of all matters to do with the competitions will be final and no correspondence will be entered into. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

Entry into the competition will be deemed as acceptance of these terms and conditions.

10. Conclusion

These terms are governed by English law. Any contract for the purchase of goods from this site and any dispute or claim arising out of or in connection with any such contract will be governed by English law. You and we both agree that the courts of England and Wales will have non-exclusive jurisdiction. However, if you are a resident in Northern Ireland you may also bring proceedings in Northern Ireland, and if you are a resident in Scotland you may also bring proceedings in Scotland.